As huge hockey fans, we recognize that our beautiful sport would not be here without a pond – a sheet of ice – the home of polar bears. Creating this lifestyle brand gives the hockey community a way to give back, in-style. Northern Strides donates 10% of net profits to organizations whose main focus is on supporting polar bears and their homes. Northern Strides pledges our devotion and hard work to help polar bears and the Earth for many years to come.